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Archive for the: Market Research category

GDPR is coming….. Can you still get some value from your existing database?

GDPR is coming….. Can you still get some value from your existing database?

Posted by on January 19th 2018 in Market Research, Quantitative research

We’ve had a couple of approaches from Companies wanting to complete on-line surveys using their existing database before GDPR comes into force.

Providing the database meets current UK’s Data Protection Act 1998 (DPA) rules you can still us it for survey purposes - so it’s worth considering if you want to gain some valuable insight from your existing databases before the May deadline.

There is no doubt the focus on GDPR is hoting up and the new obligations under the General Data Protection...

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Exeter Christmas market

Only 137 days to Christmas - examples of the Retail Projects we love to work on....

Posted by on August 9th 2017 in Market Research, Qualitative research, Quantitative research

We've worked with both WMC Retail and Market Place Europe over the last couple of years and thought it was about time we gave a little more details on the type of projects we love working on.

I've just updated "Our Work" - so if its help with retail you're looking for we'd be delighted to see if we can help with your next project.

We interviewed over 400 people at Exeter Christmas Market last year and we also completed similar work in Belfast,...

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Measuring the customer experience

Measuring the customer experience

Posted by on August 31st 2016 in Market Research, Quantitative research

Getting feedback on the experience that your customers have with you is a great way to identify areas where you can improve customer service (and in turn their loyalty).  But how do you go about deciding which is the best way to do this?

In our view, there are 2 main ways to do this: a customer satisfaction survey or a mystery shopping exercise.  Both have their advantages and disadvantages – of course in an ideal world we would recommend that...

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Would you like a BLT for lunch?

Would you like a BLT for lunch?

Posted by on September 17th 2015 in Market Research

Do you know the things that you do that really matter to your customers or are you focusing attention and effort on things that add little value to the customer?

Here’s an example of the sort of thing I am talking about. 

As a minimum meet customer expectations

I recently returned from a lovely summer holiday on a lunchtime flight from sunny Spain with a well-known local airline.  Note the word “lunchtime” here.  

Unfortunately, by the time the trolley reached us, the sandwich...

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When enthusiasm and optimism just aren't enough

When enthusiasm and optimism just aren't enough

Posted by on August 4th 2015 in Market Research

From time to time we get a call from a prospective client who has a bright idea about a product or service they want to launch and wants to know how we can help. 

Very often these people are extremely enthusiastic about their idea. Absolutely nothing wrong with that. In fact they will probably not succeed without a great deal of passion for their product.  However, therein lies a potential problem. They can be so close to their idea that they...

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Plymotion Plymouth City Council  Door stepping field surveys

Plymotion Plymouth City Council Door stepping field surveys

Posted by on March 4th 2013 in Market Research, Quantitative research

We are delighted to have been appointed to carry out a series of residential quantitative surveys required as part of the Local Sustainable Transport Fund Personalised Travel Planning (PTP) programme – Plymotion.

The principal objective of the surveys is to measure any modal shift which has occurred as a result of...

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