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Posts Tagged: customer research

Would you like a BLT for lunch?

Would you like a BLT for lunch?

Posted by on September 17th 2015 in Market Research

Do you know the things that you do that really matter to your customers or are you focusing attention and effort on things that add little value to the customer?

Here’s an example of the sort of thing I am talking about. 

As a minimum meet customer expectations

I recently returned from a lovely summer holiday on a lunchtime flight from sunny Spain with a well-known local airline.  Note the word “lunchtime” here.  

Unfortunately, by the time the trolley reached us, the sandwich...

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