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Posts Tagged: product research

When enthusiasm and optimism just aren't enough

When enthusiasm and optimism just aren't enough

Posted by on August 4th 2015 in Market Research

From time to time we get a call from a prospective client who has a bright idea about a product or service they want to launch and wants to know how we can help. 

Very often these people are extremely enthusiastic about their idea. Absolutely nothing wrong with that. In fact they will probably not succeed without a great deal of passion for their product.  However, therein lies a potential problem. They can be so close to their idea that they...

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