Case studies
The case studies on this page have been chosen to give you a flavour of the broad range of work we undertake for our clients. If you would like any further information about a particular case study or if you would like to find out more about how we can help your business then please get in touch.
Communications
Anti-littering communications campaign
Research we conducted with Devon County Council highlighted that, for many Devon residents, littering was seen as a significant issue which affected their everyday lives. Residents’ opinion was that littering was largely down to teena…
Campaign management, media buying and promotions
Newquay Cornwall Airport is a fast growing regional airport, positioning itself as a viable alternative to both Exeter and Bristol airports for residents of Cornwall and South Devon. In addition, the airport also wants to attract increased …
Marketing support services
Power Marketing has worked with Stagecoach Devon for a number of years, principally in the areas of passenger and staff research. During 2008, the relationship grew to include our acting as an outsourced marketing support service. Our r…
Anti-littering campaign
Following LPSA research we conducted for Devon and a successful anti-litter campaign we ran for Exeter, East Devon and Teignbridge District Councils, Teignbridge District Council appointed us to design and manage an anti-litter campaign aim…
Research
Quantitative Research: Mixed methodology - Online and Postal / self-completion survey
Following public disclosure of an intent to raise toll charges by 50% at the end of 2009, the Tamar Bridge & Torpoint Ferry joint committee sought to undertake a large scale Public Consultation exercise to capture not only feedback rega…
Quantitative Research: Face-to-face on-street tracking survey
In 2002, the Devon Authorities Recycling Partnership wanted to ‘benchmark’ Public awareness of, and engagement in, ‘recycling’ - capturing a number of key attitudes towards, and behaviours regarding, recycling and wa…
Quantitative and qualitative research - on street, depth interviews and focus groups
Devon PCT offers a stop smoking service and had a particular interest in finding out more about the behaviours and attitudes of Routine and Manual workers (RMW) towards smoking and stop smoking services. They also wanted to engage the st…
Quantitative Research: Door-stepping
In November, Exeter City Council sent out a mailer to more than 6,000 households across Exeter. The purpose of the mailer was to advise them that many homes in the Exeter area had been identified as ‘losing heat’ (through the u…
Strategy
Marketing strategy, marketing planning, marketing support
Our client recognised that competitive pressures in their market were coming from new entrants, particularly from the high volume, low cost warehouses and “sheds”. Additionally, the business had both retail and trade customers …
Marketing communications support
Whilst highly successful, our client recognised the value of having an independent marketing expert involved in managing their marketing projects…
CASE STUDY
Marketing communications support
Whilst highly successful, our client recognised the value of having an independent marketing expert …
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