Customer, supporter and employee research
Understanding the behaviour and attitudes of your customers, prospective customers, supporters and employees is key to you being able to develop strategies and tactics that will attract them, keep them and make them loyal.
Behavioural and attitudinal surveys
Research which increases your understanding of people’s behaviours (i.e. usage) and attitudes towards products, services and organisations – as well as tangibles such as brands, concepts and ideas.
Customer and supporter satisfaction surveys
Research which helps you identify the levels of satisfaction and its link to loyalty within your customer or supporter base. Customer satisfaction surveys can identify operational issues that need addressing or causes for celebration within your organisation.
Customer profiling and segmentation
Profiling your customers by using recognised geo-socio-demographic tools such as ACORN from CACI can enrich the data you already hold on your customers. Customers can be segmented in order to plan more effective marketing and business development activities.
Employee and supporter research
Employees are an important part of your brand promise and as such, their wellbeing can have a big impact on how your brand is portrayed and perceived by your customers. This equally applies to supporters and volunteers for Charity organisations,
This type of research is ideal when looking to gain first hand feedback on whether a company or organisation is fulfilling the expectations of staff. Employee satisfaction surveys are a powerful tool for staff to feel that they have a direct input into their and their organisation’s future.
If you’re looking to gain a better understanding of your customers - get in touch on 01392 211056 or email us to find out more about how we can help.
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added January 19th 2018
added October 20th 2017