Harlequins Shopping Centre - Successful Christmas Promotion

Harlequins Shopping Centre in Exeter has been able to increase both its overall footfall and customer “dwell” time following a successful Christmas advertising and promotional campaign. Part of the activity involved organising seasonal performances by choirs and community groups in the “Events Square and a prize draw which offered free pairs of tickets to watch AVIVA Premiership team Exeter Chiefs in the New Year.

The campaign involved a range of media including radio, Adshels, bus sides press and promo bikes. We are now working on the overall marketing plan for the centre based on the post campaign research conducted just after Christmas.

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