Mystery Shopping - Rowes

The latest wave of Mystery Shopping has just been completed for WC Rowes Ltd the Cornish Baker. Rowe's bakeries are located all across the region and are also now in selected Asda Supermarkets.

The research gives them valuable feedback on their performance against a number of marketing and operational variables previously researched with their customers.

This was the forth wave of research in 2010 carried out in a total of 21 stores. A wave by wave comparison report was completed together with an overall summary report for the year looking at the mean scores achieved for each area surveyed. We are currently discussing a number of new initiatives with Rowes which will be included in the next wave of research in 2011.

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