Power Marketing attends the first of Business Link’s - Real Help, Right Here, Right Now - road shows

Launched by Stephen Peacock, Executive Director for Enterprise and Innovation for the RDA and hosted by Ian Gent, Business Links Marketing Director, the road show was fast paced and purposeful. The various presentations were focused on prompting delegates to start to identify key action points for managing their business. Some of these action points could then be further developed and supported through Business Link and their supporting professional service providers, of which Power Marketing is one.

The delegates clearly felt that the initiative aimed at “Managing in a down turn” was particularly timely and linked to the fact that many business were looking to clarify their approach to marketing, skills development and finance.

The Right Marketing session was well-received and helped focus delegates on the importance of marketing planning and the savings which can result from a more focused approach. Effectively achieving “a better bang for your buck”

The definition of marketing prompted a lively debate amongst the audience - but tended to centre on the promotional and sales activity which companies undertook. Reference to the CIM definition “Marketing is the management process that seeks to identify, anticipate and satisfy customers’ needs at a profit” - helped clarify the process and scope of activities which should be included in any marketing review aimed at improving performance. Seeing your organisation through the eyes of your customer and taking time to find out what they want was also identified as an area which companies can often lose sight of - particularly when repositioning or developing new products or services.

We felt the presentations were really in tune with the help and guidance which many business owners and Directors in the South West are now seeking

We can work with you at a strategic level to develop the skills needed to support your marketing planning and help you to improve your current return on investment for your marketing spend - financial support of up to £1,000 may be available through the Leadership and Management Advisory Service delivered by Business Link. Please call 01392 211056 and contact Peter or Sarah on peter@powermarketing.co.uk or sarah@powermarketing.co.uk.

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