Peter Slater is the MD of Power Marketing and the Senior Consultant
Peter set up Power Marketing and has been responsible for its growth and diversity of research projects and clients over time – he has considerable experience of working in both the private and public sectors to achieve their research goals and has helped develop actionable research briefs across a range of methodologies.
Peter has also been responsible during this time for providing additional strategic insight into research findings. Peter’s consultancy role allows considerable dynamics with the interpretation of research results – creating the production of actionable recommendations for our clients.
Sarah has worked for Power Marketing for over 17 years using her extensive project management skills to manage both qualitative and quantitative research projects for a range of clients.
Having previously worked in senior marketing roles in the financial services sector where she commissioned research projects of various kinds, she is used to challenging objectives and ensuring that the research we conduct for our clients is robust and actionable.
Mitzie Smee is the Research and Administration Manager.
Mitzie has worked for Power Marketing for 10 years and during this time has been responsible for the management of our field interviewers and supervisors during fieldwork, recruitment for focus groups and supervision of data input using SPSS.
She is an excellent administrator and provides key project management skills to effectively organise the field force requirements and oversee data input.She is also working towards the corporate attainment of the ISO award for Market Research – ensuring that our systems and processes comply with stringent professional standards.
Market Research team
We have access to an extensive network of market researchers and field supervisors both regionally and nationally.
They are all experienced market researchers and the majority of them have qualifications from the Market Research Society and are IQCS (Interviewer Quality Control Scheme) trained.
We obtain references for all our Market Researchers and they sign confidentiality agreements and are selected to ensure the highest levels of integrity and professionalism. We operate to the Market Research Society's Code of Conduct.
We often have vacancies in a number of regions for experienced field interviewers and supervisors.
Field interviewers will need to be articulate, with a clear voice and customer orientated manner. Field supervisors will normally be responsible for teams of between 5 and 10 interviewers. Exact requirements for each role will be confirmed on a project by project basis however the work typically involves conducting surveys either on street or telephone interviews, using a questionnaire.
Full training will be provided to suitable candidates where appropriate.
We operate to the Market Research Society's Code of Conduct.
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added January 19th 2018
added October 20th 2017