Product and service testing
Product and service testing is used to gain insight into what motivates a customer to choose a particular product or service, what their expectations are and how well a product or service idea meets these expectations. Often used to test a range of concepts or to refine a product or service prior to market launch this type of research can save you from making costly mistakes in the product or service development process.
In order to determine the likely success and uptake of a new product or service, focus groups or hall tests are usually held to identify any key issues with the concepts and rule out any ideas not worth taking into the development stage.
Participants are usually given information about the products and then observed with feedback being given on such topics as usability, price points and likely take up.
The most successful ideas are then usually taken to a quantitative stage to provide statistical reliability to the research findings.
Thinking of launching a new product or service or altering an existing one and want to make sure it is the right move? Call us on 01392 211056 to see how we can help.
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