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Qualitative research
Qualitative research is used most often for exploratory purposes - to provide more insight into people's attitudes and opinions about certain subjects. Using more 'open-ended' questioning techniques than quantitative research, it seeks to address questions such as 'why?' and 'how?'
Qualitative research is most commonly used for new product development or conceptual evaluation (everything from brochure-ware to TV advertising) - although it has been effectively used by Power Marketing for everything from stakeholder brainstorming sessions to taste testing sessions.
Qualitative research can take a variety of forms, and although often conducted on a face-to-face basis, can also be conducted via the telephone and the web also.
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research solutions 
