Quantitative research

Quantitative research involves the robust analysis of market research data to a finite level. Quantitative research will often be used to gain usage, attitudinal or behavioural information - often using 'closed' questioning such as 'how often?', 'which method?' etc.

To ensure statistical significance, the number of respondents interviewed is normally high - although the methods used to interview respondents can vary depending upon client needs, requirements and budget.

Below are the range of quantitative research solutions which we provide. To find out more about how each technique could be used to help provide you with the information you need, please contact Stephen Gilmour, our lead Research Consultant.