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Travel Habits in Cornwall

Client: Cornwall Council
Sector: Transport
Service: Behavioural and attitudinal research,Public Consultation
Added July 30th 2015

Background


The Transport Strategy Team at Cornwall Council needed a range of data on the behaviours and attitudes of both Cornish residents and visitors to Cornwall to help them with their strategic planning and priorities for all modes of transport.

Challenge

As part of surveying residents, the Council wanted to ensure that they obtained data on the "hard to reach" groups such as the 14-18 year olds and those with protected characteristics such as those with disabilities.  They also wanted to include tourists in the study.

This involved surveying not just views on public transport and the road network but also aimed to understand attitudes towards alternatives such as cycling and walking.

Solution

Over 2600 resident surveys were completed using a range of methodologies including online, face to face and self-completion covering 22 different locations in Cornwall. For the 14-18 year olds, we worked with Youth Groups who facilitated the completion of the surveys both face to face and online via their social media channels.

Groups with “protected characteristics” such as those with learning and physical disabilities were also involved in the project via affinity groups with an Easy Read version being produced to ensure their views were represented. 

Outcome

The data and insights were presented to the Transport Strategy and planning team an input into the next phase of their Connecting Cornwall strategy.