With the world changing, many businesses and organisations are trying to get a view on how staff, customers and the wider community feel about what is going on. Some businesses are taking the time to review their products and services, others are looking at their website and marketing material to improve how they communicate with their customers and stakeholders.
Whatever the reason for conducting some research, how you structure your survey will be important to the quality of the responses you...
We’ve now successfully worked remotely for over three months using our new cloud-based systems. Like many others we’re embracing the “new normal” and have decided to move to a permanent remote home working model – supported by the use of various business hubs.
We've installed new remote offices and the transition has worked really well for our business and staff and we’re particularly mindful of the small but important benefits it will also have on reducing congestion, our carbon footprint and...
In the current climate it is very tempting to cut expenditure, particularly in marketing, but those companies that will survive and thrive will be those who truly meet and exceed their customers’ expectations in the challenging times ahead.
Planning for the “new normal” may involve you rethinking how you deliver your products and services, changing your products and services or completely diversifying into another market place altogether. All of these will require an understanding of how your customers’ needs and behaviours...
I hope you and your team are keeping well.
Following the recent advice on COVID-19, we wanted to give you a quick update on the availability of our services during this time.
Our number one priority is the safety of all those we interact with and their families.
We remain open and have activated our plan for our team to work remotely from home.
You can still contact us on the office number, leave a message and we’ll call you back as quickly as...
We’ve had a couple of approaches from Companies wanting to complete on-line surveys using their existing database before GDPR comes into force.
Providing the database meets current UK’s Data Protection Act 1998 (DPA) rules you can still us it for survey purposes - so it’s worth considering if you want to gain some valuable insight from your existing databases before the May deadline.
There is no doubt the focus on GDPR is hoting up and the new obligations under the General Data Protection...
Time for us to get cracking on the 2nd phase of this three year project for Plymouth City Council.
Have you thought about how you could travel more sustainably?
Getting Plymothians walking, cycling and using the bus more often is all part of Plymouth's modal shift plan and we're delighted to be providing the data and report insights to help monitor progress - which will unltimately be reported back to the DfT.
Some of the Plymotion team
We've worked with both WMC Retail and Market Place Europe over the last couple of years and thought it was about time we gave a little more details on the type of projects we love working on.
I've just updated "Our Work" - so if its help with retail you're looking for we'd be delighted to see if we can help with your next project.
We interviewed over 400 people at Exeter Christmas Market last year and we also completed similar work in Belfast,...
We’re delighted to announce that we have strengthened our senior management team with the appointment of Sarah Ingram as a company Director at Power Marketing Ltd.
Since joining the company in 2002 Sarah has worked on numerous successful marketing and research projects and has been invaluable in helping our clients to achieve their objectives.
Sarah is a Chartered Marketer with over 25 years’ experience and has held senior management positions in a number of companies, including Friends Provident, before joining Power Marketing Ltd.
Peter Slater, Power...
Getting feedback on the experience that your customers have with you is a great way to identify areas where you can improve customer service (and in turn their loyalty). But how do you go about deciding which is the best way to do this?
In our view, there are 2 main ways to do this: a customer satisfaction survey or a mystery shopping exercise. Both have their advantages and disadvantages – of course in an ideal world we would recommend that...
Do you know the things that you do that really matter to your customers or are you focusing attention and effort on things that add little value to the customer?
Here’s an example of the sort of thing I am talking about.
As a minimum meet customer expectations
I recently returned from a lovely summer holiday on a lunchtime flight from sunny Spain with a well-known local airline. Note the word “lunchtime” here.
Unfortunately, by the time the trolley reached us, the sandwich...